Let’s get social

Acid Graphic Elements Filled Complex Sparkle

A top-level look into:

Asset sizes

Hashtags

Recording better content

Reporting

Life-saving tools

Common misconceptions

Final words of advice

What size should my assets be?

Instagram and Facebook

Images: 4:5 (1080 x 1350)

Why? It takes up more space on the feed when people scroll


Videos: 9:16 (1080 x 1920)


*Keep all important text and info in the ‘safe zone’ inside the dotted lines so it’s not obstructed


*Twitter, LinkedIn, and Pinterest can use these but are less picky/specific

Images

Videos

How to use #Hashtags

  • Hashtags only work for Twitter, Instagram, LinkedIn and TikTok
    • Currently, hashtags have no impact on Facebook
  • Each word in a hashtag should be capitalised #JustLikeThis
    • This is so it’s easier to read
  • Location-based hashtags are incredibly valuable
    • Depending on the business, one or two is essential to connect with locals or interested people eg #SouthAustralia #Adelaide
  • Research shows six or seven hashtags work best
    • Place your hashtags on the same line at the end of your caption so they can be properly read by the algorithm
    • Don’t bulk comment your hashtags, the algorithm can’t ‘read’ them

Recording better content

  • You have exactly one second to capture attention, put the most important content at the start of videos, and use captivating imagery
  • Capture content with natural light behind you


Video specific:

  • Many new phones allow 4K recording, but you need to opt in. Check your settings to see if you could be recording in higher quality
  • If you will be recording sound often invest in a small mic. If not, make sure to avoid heavy winds and noise (traffic is the worst offender)
  • When recording don’t zoom as it reduces quality. You can zoom in later
  • Hold your phone upright when filming

Reporting organic social media

Impressions: Number of times your content appears feed

Reach: How many people saw your content

Frequency: Impressions % Reach


Engagement: Interactions with content

Engagement rate: Total engagement % total followers X 100%

  • Likes: The audience ‘like’ you and feel connected to the brand
  • Comments: Content is resonating with the community
  • Shares: Content is highly relevant, useful and/or entertaining
  • Saves: People found it useful and want to come back to it
  • Clicks: People are ready to take action

Life-saving tools

Canva

Graphic design tool anyone can use

LinkTree

Make long links smaller for social media

Capcut

Create videos, specifically to follow social media trends

Google Alerts

Get alerts when saved words are mentioned online

Google Analytics

See how your social media efforts impact website performance

Common misconceptions

  • People who follow you see everything you post
    • Unfortunately, the algorithm doesn't work this way
  • Follower count is the most important
    • Building a community that is engaged and interested is far more important. All engagement types are important
  • Social media is only about sales
    • Social media can lead to sales, but it can also build a community, increase brand awareness, and improve customer service
  • You should be on every social media platform
    • Devote time and effort to the platforms that align with your audience and goals


Final words of advice

Good social is made by people who consume good social

Excellent social is entertaining, useful and/or aspirational

A successful social media presence is not built overnight, it takes consistancy, trial and error, research and patience

Social media can only get you so far, it should ideally be paired with other tools such as a great website, offers and promotions, newsletters and paid activity

People love people, highlight the human side of your brand

Need more support?

I work at Slice, a full-service content agency with an insight-driven, audience-first mindset. We create original, cutting-edge websites, apps, content marketing, social media, videos, campaigns and more.


I also have limited freelance availability.

0431 324 475

@emmafggotter